Badge Kit Integration
These docs will explain how to access your conference's developer badge kit and easily integrate it within Popl - no technical expertise required.
Integrating Popl with your conference's developer badge kit will allow your team to retrieve the lead information from a badge via the same source that the event-provided badge scanners utilize. This will ensure data collection on 100% of the badges you scan while maintaining the other standardized processes your teal relies on when capturing leads with Popl.
These leads will still be enriched with Popl AI, capturing any available personal or company info. Any lead qualifiers, tags, hidden fields, follow up emails, and CRM integrations set up will function as usual even with an active integration to a developer kit.
A Developer's Badge Kit is available for purchase at the majority of the larger conferences and trade shows.
How to Access the Developer's Badge Kit Provided at Your Event
Option 1: Check the Order Form Most often it you will be able to find it on the Exhibitor Order form. Look for terms like:
API Kit
Developer’s Kit
Badge Kit
Third-Party Kit
Option 2: Reach out to the Lead Retrieval Provider If it is not listed on the order form, you'll need to figure out who the Lead Retrieval Provider is. The best ways to do this are:
Check your Exhibitor Kit or the event website.
Look for a Lead Retrieval Order Form—it often lists the provider.
If nothing found from the above 2 options, ask event management with the below email:
“Hi, who is providing lead retrieval for [EVENT NAME]? Could you connect us or share their contact info?”
Once you receive details on the Lead Retrieval Provider, reach out to them with the following email:
“Hi, we’re using our own app for Universal Lead Capture at [EVENT NAME]. Do you have an API or developer kit we can access to can scan badges?”
Integrating the Badge Kit with Popl
Once you have the Badge Kit information, setting up the integration within Popl is an easy 3-step process.
If you have not done so already, create a Popl Campaign for the upcoming event your team will be attending. Once you have a Campaign created, scroll to the section inside the Campaign labeled "Badge Kit API" and select the Lead Retrieval Provider of the Badge Kit via the dropdown.
If you do not see the Lead Retrieval Provider at your event in the dropdown, reach out to us at ryan@popl.co. We will get an integration set up to your event's provider as fast as we can.
Select the "Edit Details" button and fill in the respective details provided to you upon purchasing the Badge Kit.
Now that you've added the necessary credentials to your integration, test it by selecting the "Test Badge Kit" button and scan the provided badge via the Badge Scanner in the Popl Mobile App. The member you're logged in to in the Popl Mobile App needs to be assigned to the Popl Campaign that you're setting up the integration within. When scanning, make sure to take a picture of the full badge, not just the QR Code. If you captured the specified lead fields from the badge scan then your integration is set up correctly!
Using the Badge Kit at the Event
Once your Badge Kit integration is set up, any members assigned to the respective Popl Campaign will automatically have access to the integration during the event. The badge scanning flow will remain the same, with the only difference being instead of the standard lead contact info coming from Popl's AI enrichment, it will come from the badge itself.
If your team members are in a no service or low service area when scanning badges, the integration will still provide the necessary info for each lead upon returning to a serviced area.
Popl will continue to provide any additional enrichment information that is available for each scanned lead as well as any lead qualifiers, tags, automations and integrations that were set up prior.
IMPORTANT NOTE: The badge scanning experience for your members remains the exact same, no matter if a Badge Kit integration is set up or not. For all badge scans, continue to instruct your members to scan the entire badge, including all text and QR Codes on the badge.
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