Badge Kit Integration
How to access your conference's developer badge kit and easily integrate it with Popl.
Developer Badge Kit Integration
Integrating Popl with your conference’s Developer Badge Kit allows your team to retrieve lead information directly from the same source used by the event’s official badge scanners, ensuring data collection on 100% of the badges you scan. These leads are still enriched with Popl AI, capturing any available personal or company details, and all existing workflows such as lead qualifiers, tags, hidden fields, follow-up emails, and CRM integrations will function as usual with an active badge kit integration. A Developer Badge Kit is available for purchase at most large conferences and trade shows.
Lead Data Enrichment and Source Hierarchy
When leads are scanned onsite, Popl uses a combination of the Developer Badge Kit data and Popl AI enrichment to populate each lead record.The badge kit is always the primary source of truth. Popl AI enrichment is used second to fill in any missing fields not provided by the badge kit.
How to Access the Developer's Badge Kit Provided at Your Event
Option 1: Check the Order Form Most often it you will be able to find it on the Exhibitor Order form. Look for terms like:
API Kit
Developer’s Kit
Badge Kit
Third-Party Kit
Option 2: Reach out to the Lead Retrieval Provider If it is not listed on the order form, you'll need to figure out who the Lead Retrieval Provider is. The best ways to do this are:
Check your Exhibitor Kit or the event website.
Look for a Lead Retrieval Order Form—it often lists the provider.
If nothing found from the above 2 options, ask event management with the below email:
“Hi, who is providing lead retrieval for [EVENT NAME]? Could you connect us or share their contact info?”
Once you receive details on the Lead Retrieval Provider, reach out to them with the following email:
“Hi, we’re using our own app for Universal Lead Capture at [EVENT NAME]. Do you have an API or developer kit we can access to can scan badges?”
Integrating the Badge Kit with Popl
Once you have the Badge Kit information, setting up the integration within Popl is an easy 2-step process.
Create a Popl Campaign for the upcoming event your team will be attending. Once you have a Campaign created, scroll to the section inside the Campaign labeled "Badge Kit API" and select the Lead Retrieval Provider of the Badge Kit via the dropdown. If you do not see the Lead Retrieval Provider at your event in the dropdown, reach out to us at [email protected]. We will get an integration set up to your event's provider.
Select the "Edit Details" button and fill in the respective details provided to you upon purchasing the Badge Kit.
Testing Your Badge Kit Integration
After adding the required credentials, test your integration by selecting the Test Badge Kit button and scanning the provided badge using the Badge Scanner in the Popl Mobile App. The member logged into the app must be assigned to the Popl Campaign where the integration is being configured. When scanning, be sure to capture an image of the entire badge, not just the QR code. If the specified lead fields are successfully populated from the badge scan, your integration is set up correctly.
Using the Badge Kit at the Event
Once your Badge Kit integration is set up, any members assigned to the corresponding Popl Campaign will automatically have access to the integration during the event. The badge scanning experience remains the same, with the key difference being that primary lead data is pulled directly from the badge rather than Popl AI enrichment.
If team members are scanning badges in low-service or no-service areas, the integration will still capture the required data and populate lead details once connectivity is restored.
Popl will continue to apply any additional available enrichment, along with all lead qualifiers, tags, automations, and CRM integrations that were configured prior to the event.
Important: The badge scanning experience does not change whether or not a Badge Kit integration is enabled. Team members should always scan the entire badge, including all text and any QR codes, to ensure the best possible data capture.
Also using a Lead List?
Some events offer the option to purchase a lead list either before or after the event. If you choose to use list enrichment in addition to live badge scanning, the purchased lead list can be uploaded into Popl using the Import Leads API, which is separate from the Developer Badge Kit API.
Leads uploaded via list enrichment are treated as a distinct set of leads within Popl and are not automatically merged with leads captured through badge scans. During the event, Popl will use the Developer Badge Kit and Popl AI enrichment to populate lead data for scanned badges.
If a lead is included in a purchased list and is also scanned at the event, both entries will appear in Popl as separate lead records for the same individual.
Need Help?
Contact Popl Support – our team is available to assist at [email protected].
With 🤍 from Popl.
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