# Marketo Field Mapping

#### **Customize your Field Mappings**

People Fields and Program Status can sync to Marketo. To set and edit field mappings, click the corresponding object tab.

#### **People Field Mapping**

For People fields, default mappings can be modified or replaced. You can sync default and custom fields to People Fields.

To start setting up your field mappings click into the People field tab in your integration settings.

<figure><img src="/files/DtEss1AXufIBxhnicnOs" alt=""><figcaption></figcaption></figure>

The following are the default Lead mappings. You can customize these mappings to include lead qualifiers and enriched data.

| Popl Field | Marketo Field |
| ---------- | ------------- |
| First Name | First Name    |
| Last Name  | Last Name     |
| Email      | Email         |
| Job Title  | Job Title     |
| Company    | Company       |
| Number     | Number        |
| Address    | Address       |
| Website    | Website       |
| Notes      | Person Notes  |

**Note:** If you would like your Person Source to be "Popl" ensure it is set as so. This is a fixed field that can be customized by typing within the field mapping drop down.

***

#### Program Status Mapping

To map Program status, you must first select a program within your [sync settings tab](https://docs.popl.co/introduction/integrations/marketo-integration/marketo-integration-settings#general-settings). Once a program is selected, click on "Add Mapping" within the Program Status Tab.

<figure><img src="/files/Sco5KqyCVJWcSevkSohX" alt=""><figcaption></figcaption></figure>

Choose the Popl field or a pre-defined value to sync to program status in Marketo.

<figure><img src="/files/ifINlBgcCLaNrONRGE27" alt=""><figcaption></figcaption></figure>

***

#### **Customize Your Field Mappings**

You can modify or replace the default mappings with your own custom mappings including lead qualifiers and enriched data. To add a new field mapping, click **Add Mapping** in the top-right corner of the People field mapping tab.

**Note:** Only Program Statis can be mapped within the Program Status tab.

<figure><img src="/files/mUzgjPmOAk1zJTYnPWAy" alt=""><figcaption></figcaption></figure>

***

#### **Sync Logic For Leads**

After choosing which fields you want to map, you can adjust the sync behavior. You can choose between overwrite, complete if missing, or append.

**Overwrite field:** If a value already exists for an object in Marketo, replace that data with the Popl field.

**Complete if missing:** Only use the Popl value if the existing field is empty. Otherwise leave the field value as is in Marketo.

**Append:** Add Popl values to fields that may already have data, instead of replacing it.

<figure><img src="/files/E4Mc2D0D4MTPyQxq10xG" alt=""><figcaption></figcaption></figure>

***

#### **Mapping Types**

**Dynamic Mappings -** Dynamic mappings allow Popl to send **real-time data** from each individual lead into the corresponding People field. This means the value that syncs will **change based on the information captured** during the lead exchange.Use dynamic mappings when you want Marketo fields to reflect unique data for every synced record.

**Fixed Mappings** - Fixed mappings allow you to send the **same preset value** to a Marketo field for every synced record. To set a fixed mapping, click into the Popl field, select **“Fixed Mapping,”** and enter the constant value you want applied to all synced contacts. Use fixed mappings when you need a **consistent, unchanging value.**

<figure><img src="/files/fdyqIMLAEDOppBh5I4Lv" alt=""><figcaption></figcaption></figure>

***

#### **Save Settings**

Once you have configured your field mappings, be sure to save your changes. You can do this by clicking **Save** in the top-right corner of the contact mapping tab.

<figure><img src="/files/O766KPrw9rCyVPEZYGt1" alt=""><figcaption></figcaption></figure>

Once your mappings and sync behaviors are set, your integration runs seamlessly, automatically delivering the right data to the right Marketo fields every time.

***

#### Need Help?

Contact Popl Support – our team is available to assist at <teams@popl.co>.

\
With 🤍 from Popl.&#x20;


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