Marketo Field Mapping
You can set up field mappings to ensure your Popl Lead data ends up where you need it in Marketo.
To start setting up your field mappings click into the People field tab in your integration settings.
Below is the list of default field mappings. Any of these can be updated or removed as needed.
First Name
First Name
Last Name
Last Name
Job Title
Job Title
Company
Company
Number
Number
Address
Address
Website
Website
Notes
Person Notes
Note: If you would like your Person Source to be "Popl" ensure it is set as so. This is a fixed field that can be customized by typing within the field mapping drop down.
Customize your Field Mappings
You can modify or replace the default mappings with your own custom mappings. To add a new field mapping, click Add Mapping in the top-right corner of the People field mapping tab.
Sync Logic For Contacts
After choosing which fields you want to map, you can adjust the sync behavior. You can choose between overwrite, complete if missing, or append.
Overwrite field: If a value already exists for an object in Marketo, replace that data with the Popl field.
Complete if missing: Only use the Popl value if the existing field is empty. Otherwise leave the field value as is in Marketo.
Append: Add Popl values to fields that may already have data, instead of replacing it.
Mapping Types
Dynamic Mappings - Dynamic mappings allow Popl to send real-time data from each individual lead into the corresponding People field. This means the value that syncs will change based on the information captured during the lead exchange.Use dynamic mappings when you want Marketo fields to reflect unique data for every synced record.
Fixed Mappings - Fixed mappings allow you to send the same preset value to a Marketo field for every synced record. To set a fixed mapping, click into the Popl field, select “Fixed Mapping,” and enter the constant value you want applied to all synced contacts. Use fixed mappings when you need a consistent, unchanging value.
Save Settings
Once you have configured your field mappings, be sure to save your changes. You can do this by clicking Save in the top-right corner of the contact mapping tab.
Once your mappings and sync behaviors are set, your integration runs seamlessly, automatically delivering the right data to the right Marketo fields every time.
If you ever need help refining your setup or have questions, please reach out to our support team at [email protected].
With 🤍 from Popl.
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